Carhartt WIP & 'PLACE' Capture 600 Pages of London's Skateboarding Scene
Putting the spotlight on skater Matlok Bennett-Jones.











Carhartt WIP has teamed up with German skateboarding publication PLACE to capture its CWIP rider Matlok Bennett-Jones in action around London.
Titled I’M GETTING COWBOY BOOTS SOON - Absolutely No Selection, the book is the culmination of a weekend outing to the UK capital and features 600 pictures. The images were taken by the photographer Danny Sommerfeld — who has previously worked for adidas, Ace & Tate and Nike — and deliver an insight into the life of Matlok and other local skaters with no filter.
Matlok Bennett-Jones is a skateboarder from Sheffield and grew up skating with the Ratz Crew. I’M GETTING COWBOY BOOTS SOON - Absolutely No Selection was shot with one intention: to keep shooting until Sommerfeld’s memory card was full. As a result, images inside the book include everything from action shots of Matlok and co. skating, as well as artistic portraits, shots of London’s nightlife and iconography associated with the capital.
Take a look at the black-and-white photo shoot above and pick up your 1-of-600 copy in select skate shops and Carhartt WIP stores from June 20.
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