Behind the HYPE

Behind the HYPE: Hennessy’s Long-Standing Heritage Amongst the Arts
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Behind the HYPE: Hennessy’s Long-Standing Heritage Amongst the Arts

Presented by Hennessy
HYPEBEAST unpacks the cultural significance of the cognac brand.
Presented by Hennessy /
35.8K   4 Comments
Behind the HYPE: How Futura’s 'Pointman' Became a Global Phenomenon
HYPEBEAST TV 

Behind the HYPE: How Futura’s 'Pointman' Became a Global Phenomenon

Exploring the character’s graffiti origins and its seismic success in art and beyond.
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128.2K   7 Comments
Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol
HYPEBEAST TV Features

Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol

The smiling floral motif synonymous with the Japanese artist also has its darker origins.
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1.17M   3 Comments
Behind the HYPE: How the KAWS Companion Is Disrupting the Art World and Beyond
HYPEBEAST TV Features

Behind the HYPE: How the KAWS Companion Is Disrupting the Art World and Beyond

Appearing in major fashion collaborations, music videos, auctions and more.
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477.6K   15 Comments
 
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