FIFA Collaborates With Global Artists for 2022 World Cup "Spotlight: Your Dreams" Campaign
Fans can also submit their artwork for a chance to win a trip to the FIFA World Cup in Qatar this year.
The 2022 World Cup which takes place in Qatar is only a month away. To celebrate the global sports event, FIFA has collaborated with eight emerging artists from different parts of the world to launch the “Spotlight: Your Dreams” campaign. The artworks produced by these global creatives for the games are inspired by the unifying symbolism of the World Cup’s Jules Rimet Trophy.
The “Spotlight: Your Dreams” initiative not only highlights emerging talent but also puts focus on the stories and heroes within different communities around the world. Renowned social media sensation Noah Beck has also been called upon by FIFA to add excitement to the campaign through his millions of followers. Beck and the eight artists listed below are tasked to rally fans all over the world to participate in this art-driven campaign:
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- Lu Sedova (Argentina) – an up-and-coming artist and social explorer who features football, and particularly references to Diego Maradona, in her canvas art.
- Matt Adnate (Australia) – a spray and acrylic artist heavily influenced by indigenous Australian communities with recognised murals across Australia.
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- Victor Mosquera (Canada) – a prominent digital illustrator and football fan with a psychedelic style who has worked with musicians and film directors.
- Josephine Henning (Germany) – a former international football player who remains involved with the sport as a pundit. Her acrylic and canvas art is a perfect example of the crossover between football and art.
- Farid Rueda (Mexico) – a renowned muralist with a loyal global following, whose graffiti art features strong references to Mexican culture.
- Ashley Dreyfus (United States) – a vibrant and colourful mixed media artist and muralist based in Los Angeles with a goal to evoke joy and curiosity with art.
- Gabe Gault (United States) – a Southern Californian artist with a focus on impressionistic modern paintings dedicated to highlighting individuals working to make a positive difference.
- Jaber Henzab (Qatar) – a promising digital artist who brings interesting art forms to life and highlights iconic FIFA World Cup stadiums.
FIFA, in collaboration with Noah Beck and the eight artists mentioned will encourage artists, fans and creators around the world to draw, paint or artistically produce a work of art that expresses their dreams imagined through a trophy of their own. Additionally, the eight participating campaign artists will inspire and engage others through their own art and story by driving sign-ups to the #FIFADreamContest in each country.
“I am super excited to be joined by these talented artists to take part in the biggest global fan art contest of its kind,” Beck says. “Every FIFA World Cup is about people dreaming, then fulfilling their dreams, so we’d like as many people as possible to get involved in the #FIFADreamContest. Let’s make the FIFA World Cup Qatar 2022 the time for dreams to really come true and highlight what the beautiful game is all about.”
The “Spotlight: Your Dreams” #FIFADreamContest will lead to a bracket-style competition on November 10 where the 16 best user-submitted fan art curated by the creative collaborators can earn public votes.
The winner of the competition, which will be decided on November 14, will win a trip to the FIFA World Cup in Qatar.
Fans can enter the #FIFADreamContest by following these steps:
1. Create an original piece of art that reflects your FIFA World Cup dream
2. Make sure your piece includes the trophy
3. Remember that it’s about football, art and dreams. Inappropriate or unrelated pieces will be disqualified
4. hare your entry on Twitter and/or Instagram with #FIFADreamContest
5. Do not include text in your image or video entry
6. Make sure you submit your entry by 3 November 2022
“We are delighted that these talented local artists have decided to be part of the ‘Spotlight: Your Dreams’ campaign during the FIFA World Cup Trophy Tour,” Colin Smith, FIFA Chief Operating Officer of the World Cup said. “As the greatest show on earth, the FIFA World Cup is an opportunity to involve everyone in football. These artists help people dream through art, culture and the beautiful game.”
For more information on the “Spotlight: Your Dreams” campaign, the #FIFADreamContest visit the official FIFA.com/trophytour website.
