Atiba Jefferson Opens His "Never Work" Show With #TheCreatorClass in Toronto
The show reflects his personal passion for the the culture and sport of skateboarding.
Atiba Jefferson, known for his skill behind the lens for the likes of Nike and his own publication, The Skateboard Mag, has brought his creative vision to the gallery at FREE Space in Toronto for his latest exhibit. Hosted by #TheCreatorClass, “Never Work” focuses on the sport and culture behind skateboarding, which is not only a personal passion for Jefferson, but also represents a career, an avenue to art discovery, and a common bond with others around the world. As part of the launch of his premier exhibit in the city, Jefferson, in collaboration with Canon Canada and #TheCreatorClass, appears in a four-part video series focusing on the show.
Take a look at the first installment above as he discusses what makes the sport of skateboarding so unique, as well as his curation process for “Never Work.” Make sure to keep your eyes on #TheCreatorClass YouTube channel for future installments of the series, as well as more exhibitions, collaborations and panel sessions in the near future.
