Artist Rents Roadside Billboards to Display Pictures of Nature
Kind of like AdBlock in real life.
Like taxes and death, advertising is also another thing you cannot escape in life. However, just for a brief moment of respite for drivers on two highways in Massachusetts, artist Brian Kane has rented a set of digital billboards to display scenes from nature instead. The project is called Healing Tool after the Photoshop tool used to correct blemishes in a photograph, and similarly the pictures of nature banish the detrimental effect of advertising on the surrounding natural environment to instill introspection and calm during one’s journey. The billboards cycle between scenes appropriate to the time of day — photos of foliage surrounding the billboard during daytime, and photos of the Moon and the Milky Way at nighttime. This falls into Kane’s larger body of work, who seeks to place digital situations in real-world settings. To see more of Kane’s work, click here.
