Floating Hello Kitty Installation by Naoya Iwama
Japanese artist Naoya Iwama was commissioned by Fukoku Life Insurance to brighten up the company’s
Japanese artist Naoya Iwama was commissioned by Fukoku Life Insurance to brighten up the company’s headquarters in Tokyo with a beloved national icon – Hello Kitty. The lobby level installation iterates the ever-cute character in 62 ways, with each one representing one of Fukoku’s branches throughout Japan. After passing through a branded ‘Noren’ (Japanese-style split curtain), visitors enter the main hall, where region-specific illustrations hang over an abstract floor screen of Japan. This transforms an otherwise mundane space into an immersive experience of Japanese culture. Peep photos from the installation above.
