Italian Jeans by Maria Luisa Frisa

New York’s Rizzoli Publications announce the release of Italian Jeans from author Maria Luisa

New York’s Rizzoli Publications announce the release of Italian Jeans from author Maria Luisa Frisa.  The book tells the story of how a basic garment fulfilling utilitarian needs became the essential fashion item it is today.  The volume sets out to explain the evolution of Italian jeans from their simple, indigo-dyed cloth origins to the worldwide success of denim and Italian brands like Diesel and Replay. Italian Jeans is set to release on February 2, 2012, through Rizzoli.

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